National Coupon Month campaign reports coupon use still jumping
National Coupon Month is a marketing campaign that started in 1998 by the Promotion Marketing Association. The annual promotion is in September. The first “coupon” as we know it was in 1886 for...
View ArticleCoupon industry statistics for 2011
CPGMatters has an article discussing coupon redemption and industry trends for 2011 – calling it a “forever frugal mindset.” The details I think the couponers will be particularly interested in are: To...
View ArticleDetroit News report: New rules that limit the coupon deals
The Detroit News had an article on Feb. 25 about current trends in couponing, and how stores are dealing with the situation. The piece is: Extreme couponers push some retailers to tweak the rules....
View ArticleMSN Money: America goes coupon crazy
We know couponing was a hot topic in 2011, but the industry headlines are certainly interesting to read. Smart Spending at MSN Money has this report: America goes coupon crazy. A snippet: … coupon...
View ArticleMore beauty, health aid coupons but fewer for groceries
The Monroe on a Budget column runs Mondays in The Monroe Evening News. Here is this week’s installment. Have you noticed fewer grocery coupons, but more health and beauty coupons, among the promotions...
View ArticleTo coupon or not to coupon? JCP is learning what customers want
JCPenney recently shelved its coupon fueled / sales timed promotions for what it calls “fair and square pricing.” Personally, I liked the new concept. JCP is a department store where I know I can...
View ArticleJunior Achievement has a Searching for Savings coupon lesson
Junior Achievement and Retail Me Not have teamed up to write a lesson plan for middle school students about couponing, and learning how to look for discounts and deals in today’s retail market. The...
View ArticleCoupon demographics are shifting
The Monroe on a Budget column runs Tuesdays in The Monroe Evening News. Here is this week’s installment: Have you noticed changes in the mix of coupons that are available to consumers? You’re not...
View ArticleCoupon trends continue shorter expiration dates, higher values
Earlier this year, I reported on the NCH Marketing Services coupon facts report for 2012. The Mid-Year 2013 edition has been released, and it’s basically confirming the trends that were noticed...
View ArticleQ&A: Are paper coupons going away?
Readers generally don’t post questions in my comment board or even email them. But they do type questions into a Google search that land on my blog and I can see those search queries. I can’t always...
View ArticleStudy says: 80 percent of shoppers use coupons regularly
I knew couponing and discount-seeing was popular, but this statistic by NCH Marketing Services caught me by surprise. The 2014 Valassis Shopper Marketing Survey found that the share of consumers who...
View ArticleCoupon expiration dates in 2013 averaged 8.6 weeks
Anyone who is into couponing these days has noticed the short expriation dates as compared to what was common a generation ago. That’s actually one of the statistics that NCH Marketing Services tracks...
View ArticleCoupon industry is investigating Facebook groups that sell coupons
By Paula Wethington / Monroe on a Budget The Coupon Information Corporation, which is an industry association that has been fighting “coupon misredemption and fraud” cases since 1986, has posted the...
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